Cheers for the comments guys.

Im thinking that a lot of the uglyness will come frome the textures and the detialing, what I want for the skin is to have sort of "squiddey" bits mixed with whale skin that will then go to the barnicles and other bits and bobs, hence the starfish. It might be that it looks odd at the mo, bit unsure as what to do but as its a sub tool I can just leave it off

I had a look at Pirates, dead mans heast and when I saw it I thiought a lot of them were a tad overdone. What I might do is go back and add some detail to his face to better define his muscles and give him character from there as I think that hes a bit too smooth at the moment.