I didn't see any threads about this here so I'm going to post it.
https://www.gamr7.com/init/urban_pad/special
Just like the Messiah Studio promotion, if they reach their goal, everyone gets the software for $29. Considering that the academic version is $700 and the pro version is $7000 that is a sweet deal.

The progress bar looks to be at about 25% right now but the deadline is October 3 so there isn't a whole lot of time.

On the downside it doesn't look like there is a Mac version, although I could be wrong.