If you were to model both a high res tyre and low res tyre, you could try and apply the principals shown in this video:

Maya Normal Map Tutorial (Video Game WorkFLow) - YouTube

I found this one with a very quick google search, so not sure how good it is. If you spend some time searching (and also just reading up on the principals of normal mappinig) you will probably find others to suit your needs,

best,

gubar

PS if you like the video, it'd be nice if you thanked him in his comments section