its not really an auction... its more like gambling. and the owner of the website always wins (ends up with $$$) the catch is, the highest original price wins the auction. so if 300 people are 'bidding' on that item, and it costs 10 $ to bid. you have to get the lowest original price. if they set the price of the 2500$ item at 400$ than the 300 people have to bid below 400$ and then the person that bids the highest original price wins. so its sorta like a lottery. you have a 1 in 300 chance of winning. and if you dont win you pay them 10$

confusing... but cool concept for the people who came up with it