Start with a cube and extrude , scale, and move faces until it looks like the rock you want. Or, use displacement mapping on a plane. Or...create a profile curve and loft a bunch of edited NURBS circles and tweak 'til your heart's content. There's also a terrain plugin over at highend3d....I forget the name offhand, but that may do the trick.
"Terminat Bora Diem, Terminal Auctor opus."