Well I was playing around and figured a way in Maya to create the logo.

First, I made an animation in a program like Flash. I exported that to a movie or image sequence.

Next, in Maya I created long, flat, thin poly cubes and mapped the movie to it. I set the keys for the images. I used a lambert shader with the movie as color, luminous, and transparency.

Then, I duplicated the strand many times at different levels. Then pressed play and watched it go!

If you used a movie (avi) as a texture, then you will have to use hardware renderer with transparency.

Here's a sample.